Chai Kings

Naming | Brand Identity Creation | Brand Positioning | Brand Building Exercises | Creative Strategy | Media Strategy | Social Media Campaigns | Digital Creative Works | Designs For Print-based Collaterals | Overall Brand Promotional Activities.

Overview

Chai Kings is a refreshingly unique concept in the F&B space, delivering great quality with good hygiene at pocket- friendly prices. A pure delight for chai lovers, Chai Kings offers a range of delicious flavours in chai, plus a host of beverages and snacking options. Commencing its operations with just a single outlet in Chennai, the brand instantly made a solid impact and has been growing at an impressive pace, opening multiple outlets and expanding to other cities and states.

The Challenge

Any new concept aiming to hit the market faces tough branding and positioning challenges. Social Tribes was given the mammoth task of building a captivating and pathbreaking image for Chai Kings. We not only had to create a robust positioning, but also work on impactful launch and follow-up communication exercises. Our work for the client was comprehensive – right from brand identity & packaging to omnichannel campaigns.

Our Impact

Social Tribes played a crucial role in creating and sustaining the image of Chai Kings. Our exceptional design skills and targeted communication helped establish a strong identity for the brand. Till date, Chai Kings is been perceived as a pathbreaking name that has transformed the refreshment experience of consumers. In spite of growing competition in this domain, Chai Kings remains as the most preferred brand, enjoying immense popularity.