Re-branding, Re-positioning, Re-vamp / migration of e-commerce portal, social media planning, social media creative campaigns, online ad campaigns, digital promotions, video production, designs for print and collaterals.
ARCADIO, one of the fastest growing unisex lifestyle brands, gained rapid popularity among consumers thanks to its world-class quality, spectacular range and competitive pricing. The brand offers a wide spectrum of products including eyewear, leather goods, electronic gadgets and designer jewellery. ARCADIO has won prestigious awards for its product excellence and innovation and caters to the needs of quality-seekers across the globe.
Social Tribes gave a refreshing image to ARCADIO and brought the brand closer to the rapidly evolving consumers. Our association with ARCADIO started with hard-hitting social media campaigns and extended to comprehensive re-vamp of the e-commerce portal. Our UIUX expertise came into play here as we gave a complete cosmetic change to the portal and made it more consumer-friendly and shopping-friendly. Our service to ARCADIO also encompassed a range of print-based creative works including prestigious corporate-gifting catalogues. We have designed collaterals for events (stall designs etc.) and Point Of Purchase materials (tent cards, leaflets, posters etc.).
Through top-notch communication solutions across various channels, Social Tribes has played a commendable role on elevating the popularity of ARCADIO. Owing to our design and technical capabilities, ARCADIO’s portal reaches out to the discerning consumers worldwide and satisfies their quest to own a range of lifestyle products with a stamp of class.
Our overall capabilities in online, offline and digital have been instrumental in driving the progress of ARCADIO which, today, is one of the most popular and distinct brands in the lifestyle domain.
Search is far superior and the entire site is SEO-strong, ensurung the customer is always informed and excited about the brand, with a clear pathway to purchase.
A major contribution to a successful eCommerce process is the pathway from browsing to purchase. We desingned intuitive shopping interfaces with multiple paths to purchase, subject to customized content for each person and particular season. Search is much improved and the entire site is SEO-strong, ensuring the customer is always informed and excited about the brand.
Millennials and fashion-inspired consumers like to browse on their mobiles, and they expect the mobile experience to be as good as desktop. lf people want to use their mobile phone to shop, our sites are designed accordingly. Our mobile designs aren’t scaled down from our desktop design; they are created deliberately and uniquely, with absolute focus on every responsive element.
Throughout the eCommerce experience, the product never falls from focus. This is product storytelling. After research led us to understand the rich narratives around the inception and development of Nixon products, the pairing of product and experience was a seamless one. The strategy and design brings its craftsmanhip, attentio to detail, and distinct personlity to the fore.
Social proof has become synonymous with product reviews. A picture is worth a thousand words and with Nixon’s strong social presence, the integration of this content was an important inclusion within our design. Organic content has shown to increase conversions, and we built the site structure on that on that fact.
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