Social Media campaigns l Print collaterals
L & T
Overview
Hercules Fitness is from TI Cycles, which is a part of the Murugappa Group – one of India’s leading business conglomerates. The brand offers a wide range of fitness equipment for home, semi-commercial and commercial segments. Known for its great features, superb quality and amazing durability, Hercules Fitness is one of the immensely popular brands among fitness enthusiasts.
The Challenge
Being in an increasingly competitive industry, Hercules Fitness needed powerful campaigns that are strategically driven and impressively designed – not just to sustain its customer base, but to entice prospects too.
Our Impact
After a preliminary study of the product category, and gaining a deep understanding of the brand’s USP, we created highly focused Social Media campaigns and classy print collaterals that added immense value to the brand, and struck a chord among the target group.
